Colossus SSP is a custom supply side platform that delivers a diverse marketplace, enabling brands of all sizes to connect with multicultural and general market audiences at scale.

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As a minority-owned SSP, we take pride in normalizing diversity in the field of programmatic advertising, expanding benefits to savvy buyers, partners and publishers.

We have built solid relationships with numerous general market and minority-owned publishers—including a wealth of smaller, vibrant multicultural outlets that were previously unavailable programmatically. As a result, we are able to connect marketers with a cross-section of audiences who value brands supporting their community and diverse content.

Just a few of the publishers in the Colossus SSP marketplace:

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Our consulting arm provides brands with meaningful insights and actionable guidance for reaching a variety of curated audiences—Black, Hispanic, Asian, LGBTQ, and more.

300B+ monthly impressions across 22K+ media properties.

Colossus SSP’s inclusive audience approach has attracted clients such as AT&T, Geico, JPMorganChase, Procter & Gamble, and T-Mobile, as well as numerous agencies that represent both large and mid-sized brands.


“Colossus SSP has been able to source minority-owned inventory from MediaVine’s network of 8,300+ independent publishers helping us move one step closer to providing long-overdue representation of diverse publishers” — MediaVine

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